Today Search Engine Optimization has become an important part of the website design and development process. Whether you are creating a business website or a personal website or maybe a news website, but you must take care of the various SEO elements before your website goes live on the internet. Earlier, people use to do the SEO of the website once it is already launched, but nowadays as things are turning fast it becomes important for the website owners to get on the Google search from the very first day and in order to do this it is important to take care of various SEO elements even before website is launched.
Meta Tags are the tags that are essential for the search engines to read and known about every page of the website. The entire search engine read these tags and shows them in the search results. If your website doesn’t have the Meta tags on maybe Meta tags are not optimized then more likely your website should not be showing up at the top of the search results.
This is another important external file on the website that must be checked before making the website go live on the web. As the name suggests, Robots is basically a text file which is uploaded to the root folder of the website and it reads like this www.yourwebsite.com/robots.txt .
The objective of creating a Robots.txt file is to prohibit the search engine crawlers to crawl some specific pages, folders or files on the website. Sometimes, website owners don’t want the search engine to crawl the encrypted pages or privacy pages of the website like account information pages, member’s login, or check out pages. The robots.txt file is also used to block the search engine from crawling the 404 pages or duplicate pages on the website that could affect website’s visibility.
The example codes which are used in the “robots.txt” file to block particular folders, files or pages are shown below:
Google Analytic Code:
Some major issues could be found through Google webmaster are:
• Crawl errors
• Server errors
• Duplicate title and descriptions
• Mark up data
• Security and Privacy issues
• Content related issues
• Search analytics
• WWW and Non-WWW issues
• Sitemap issues
So, considering the above factors while web designing & development of your website; will be beneficial to get an SEO optimized, Search engine friendly, branding & promotional website.